junior art direction for juland*barcelonavienna

On Friday, 3 October the installation PureAustrianDesign IN THE CITY was unveiled as the first highlight of the VIENNA DESIGN WEEK after its official opening. Numerous guests who braved the foul weather came to MuseumsQuartier at 2 p.m. to assist at the unveiling of this extraordinary object, jointly produced by the austrian furniture industry and design studio JULAND BarcelonaVienna.
Markus Wiesner, chairman of the austrian furniture industry, and Julia Taubinger from JULAND BarcelonaVienna together expressed their satisfaction to present Austrian quality design at a prominent place in Vienna after a series of PureAustrianDesign exhibitions abroad, which had brought design products of the participating furniture companies to international hotspots like Prague, Barcelona, London, New York and Zurich.
Embedded in an artificial design skyline of Vienna, current and modern furniture by the companies Bene, Conform, Joka, Blaha, Viteo, Team 7, Wiesner-Hager and Wittmann is highlighted turning it into attractive city icons. During the Long Night of the Museums on 4 October, the nearly five meters high illuminated installation became a bright and shining center of attraction in the courtyard between the museums.

inflated, furnished bubble_ nigth view

ADVERTISING posters_ 03/08



poster_ detail | two-dimensional paper figures build the city of vienna IN THE CITY | installation, vienna_2009