developed & directed by juland*barcelonavienna
presented by vienna tourist board

Music_ Elektro Guzzi - Courtesy of Macro Records (
junior art direction for juland*barcelonavienna

For 5 days “SPOT ON WIEN – Flashing Austrian Design and Music“ was under Tokyo’s spotlights as the biggest contemporary contribution to the Austria-Japan-Year 2009, established on the occasion of 140 years of diplomatic relations between both countries. As this year’s only guest country and official partner of 100% Design Tokyo, Vienna and Austria presented a ’spot-on’ selection of the today’s domestic creativity, including product and furniture design, fashion, electronic music and dance performances. “SPOT ON WIEN – Flashing Austrian Design and Music“ was developed by the Vienna Tourist Board and JULAND* BarcelonaVienna with the support of the Austrian National Tourist Office, Austria Wirtschaftsservice aws and evolve | impulse.
SPOT ON WIEN aims to surprise the visitors: “That modern and trendy is WIEN? I can’t believe it!” Chic, glamorous, delightful and yet in the same spirit of an international creative scene, WIEN is about to flash on in front of the Japanese audience. Top Austrian designers, ‘cutting edge’ DJs and musicians from the electro-acoustic scene as well as contemporary dancers and fashion designers will give a sneak preview for the visit to WIEN and arouse interest for Austria.

two different INVITATIONs to the events in tokyo_

the spot on wien catalogue_
including a city guide to the designer’s favourite places, restaurants, bars...

mapping austria & japan_

set images & images of designers were taken in the spot on wien photo shooting_
_ 3 photo shootings | 7 days | 40 different set designs | 40 models
_ creative director_ andres fredes | art direction_ brigitte höfler

the programme_
_ product design exhibition (150m2) at 100% design tokyo for 5 days
_ fashion shooting featuring ali zedtwitz, dyptich, mühlbauer, and_i
_ a journey of dance (performances)
_ vienna music night





spot on wien catalogue | city guide_ details